NEOPETS Celebrating 25 Years

NEOPETS CELEBRATES 25 YEARS OF FANDOM AT SAN DIEGO COMIC-CON 2024!

Join Us for Exclusive Merchandise, Giveaways, Mascot Appearances, Panels, and More!

Los Angeles, CA – (July 1, 2024) – Neopets, the original virtual pet site that galvanized a generation of online gamers, is celebrating 25 years of epic fandom at this year’s San Diego Comic-Con! Following two fan-fuelled years at the iconic convention, the brand will be back with even more merchandise and activations to connect with passionate event-goers.

Neopets will be setting up shop from Wednesday, July 24th to Sunday, July 28th at booth #3839 where fans can meet The Neopets Team (TNT) and access exclusive PhatMojo plush, Neohoods with exclusive codes, Con bag, contests, rare photo opportunities, new plot sneak peeks, and MORE! The brand’s appearance at SDCC will bring color to Neopets’ 25th Anniversary celebrations, and round-off an exciting year of new updates, which kicked off with a leadership change this time last year.

“We can’t wait to celebrate with our dedicated players and fans,” said Dominic Law, CEO, Neopets. “We are so indebted to our wonderful community who have supported Neopets through the years and to showcase all our latest projects, we’ve taken out our biggest booth to date!”

Full Booth #3839 Activities Include:

● EXCLUSIVE Phat Mojo SDCC plush: Collect the limited edition Aisha and Shoyru plushes from Phat Mojo, along with an exclusive in-game code! This very limited run of 500 Aisha plush can only be found at the Neopets booth, while the 500 Shoyru plush can be found at the UCC Distributing booth. Purchases at either of these booths will give you access to exclusive codes, which will NEVER be available again – a true SDCC exclusive!

● Marvelous Merch: Be sure to check out all of the other exciting merch we’ll have in store at booth #3839, including What’s Your Passion pins, lanyards, NeoHoods and some epic surprises!

 

  Every Neohood and WYP Pin Set will come with an exclusive in-game code, redeemable in the Grundo Warehouse on Neopets.com!

● Social Media Giveaways: Attendees are encouraged to share photos from the event on social media and tag our official account handle (see below) with the hashtag #NeopetsSDCC2024 to be entered for a chance to win a Neopets prize pack! Winners will be selected each day of the convention.

● Meet Big Aisha: Our mascot, Big Aisha will be present every day throughout the show for photo opportunities. Stay tuned to our socials for more information on exactly when and where you can meet our big pink pal.

● Wheel of Excitement: Try your luck at Faerieland’s most famous attraction! Will you win it big? There’s only one way to find out!

In addition to all the booth activity, Dominic Law and Jason Masherah, President at Upper Deck will be hosting an on-site panel titled “Neopia Reimagined!” Upper Deck and Neopets will chat on bringing virtual characters to life on Thursday, July 25th from 12:00PM - 1:00PM at Room 28DE!

Fans can also visit the Upper Deck booth to purchase the limited edition Neopets Battledome trading card game promotional pack: a six-card set which includes two SDCC-exclusive cards.

For more information on Neopets, head to Neopets.com and join the community! Make sure to follow the Neopets social channels to keep track of all upcoming Neopets events, including highlights from San Diego Comic-Con:

● Facebook: @Neopets

● Instagram: @NeopetsOfficialAccount 

● Twitter: @Neopets

● TikTok: @OfficialNeopets

Licensing Opportunities

For any licensing opportunity, please reach out to licensing@neopets.com. Our dedicated licensing team will get back to you within two weeks.

About Neopets

Neopets is an immersive, online virtual pet game in which players can adopt, customize, and interact with Neopets in the vast world of Neopia. Known for its multi-generational, passionate community, Neopets offers players a vast world of storytelling, collecting, pet care, and exciting social gaming experiences. Since its launch in 1999, Neopets has galvanized unique adventures, games, stories, and challenges for over 150 million players worldwide.

Media contact: ChizSix Marketing & Media | www.chizsix.com on behalf of Neopets Kassandra O’Brien | SVP of Marketing | kassandra@chizsix.com | 289.264.6499